The Legacy Lab Honors

Inspired by our conversations with some of the world’s most remarkable brand leaders, The Legacy Lab is proud to launch The Legacy Lab Honors Program—a unique, peer-voted program created to recognize those rare leaders whose brands are creating a lasting legacy in the world.

 

Each year The Legacy Lab Honors Program will recognize 10 laureates—five founders and five refounders. Founders are entrepreneurs who are still leading the brand they established or cofounded more than three years ago. Refounders are leaders who have been guiding more established brands through their next chapter.

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The Peer Council identifies nominees and selects laureates in line with three criteria: (1) leaders who inspire us with their long-term vision, ambition and innovations; (2) leaders who recognize and realize opportunities to drive society forward; and (3) leaders who mobilize communities inside and around their organization to create lasting change in the world.

 

From that group of nominees, the Peer Council will then recognize the founder and refounder with the longest sustained brand legacy. Both leaders will be granted a bursary to support an individual or organization that aligns with their brand’s enduring ambition to build a better world. In 2017, these special honors go to Yvon Chouinard, founder of Patagonia since 1973, and David Remnick, editor of The New Yorker since 1998.

 

In this, our inaugural year, we’re proud to welcome our first laureates. Please join The Legacy Lab and The Peer Council in recognizing their ambition and achievements.

 

 


2017 Founder Laureates

Jeff Bezos

Amazon

Founded 1994

Ellen Chen &
Mario Del Pero

Mendocino Farms

Founded 2005

Yvon Chouinard

Patagonia

Founded 1973

Scott Harrison

charity: water

Founded 2006

Debbie Sterling

GoldieBlox

Founded 2012


2017 Refounder Laureates

Deb Dugan

(RED)

Founded 2006. Refounded 2011.

Richard Lewis

Wimbledon

Founded 1877. Refounded 2012.

David Remnick

The New Yorker

Founded 1925. Refounded 1998.

Robert Safian

Fast Company

Founded 1995. Refounded 2007.

Brendan Shanahan

Toronto Maple Leafs

Founded 1917. Refounded 2014.


2017 Founder & Refounder of the Year

Yvon Chouinard

Patagonia

Founded 1973

David Remnick

The New Yorker

Founded 1925. Refounded 1998.


2017 Peer Council

Caley Cantrell

Strategy Chair

VCU Brandcenter

Christopher Gavigan

Cofounder & Chief Purpose Officer

The Honest Company

Craig Hatkoff

Cofounder

Tribeca Film Festival & Disrupter Foundation

Herve Humler

Founding Member, President & COO

The Ritz-Carlton

Toni Ko

Founder

NYX Cosmetics

Reshma Saujani

Founder & CEO

Girls Who Code




Community

Introducing the remarkable leaders who are utilizing their personal ambitions to create and sustain their modern brand legacy.


Jeff Bezos

Founder, President, CEO & Chairman of the Board

Amazon

Tim Brown

CEO & President

IDEO

Brent Bushnell

Cofounder & CEO

Two Bit Circus

Ellen Chen

Cofounder & President

Mendocino Farms

Yvon Chouinard

Founder

Patagonia

Mario Del Pero

Cofounder & CEO

Mendocino Farms

Deb Dugan

CEO

(RED)

Christopher Gavigan

Cofounder & Chief Purpose Officer

The Honest Company

Scott Harrison

Founder & CEO

charity: water

Craig Hatkoff

Cofounder

Tribeca Film Festival & Disruptor Foundation

Alwyn Hight Kushner

President & COO

TCL Chinese Theatre

Nancy Hill

President & CEO

4A's (American Association of Advertising Agencies)

Lisa Hughes

Publisher & CRO

The New Yorker

Herve Humler

Founding Member, President & COO

The Ritz-Carlton

Jessica Jackley

Cofounder

Kiva

Chris Kay

Chief Executive Officer and President

The New York Racing Association, Inc.

Toni Ko

Founder

NYX Cosmetics

Amy Kurland

Founder

The Bluebird Cafe

Richard Lewis

CEO, The All England Club

Wimbledon

Kurt Listug

Cofounder & CEO

Taylor Guitars

David Remnick

Editor

The New Yorker

Robert Safian

Editor & Managing Director

Fast Company

Reshma Saujani

Founder & CEO

Girls Who Code

Dan Savage

Cofounder

It Gets Better

Brendan Shanahan

President & Alternate Governor

Toronto Maple Leafs

Mark Shapiro

President & CEO

Toronto Blue Jays

Debbie Sterling

Founder & CEO

GoldieBlox

Mark Templin

Managing Officer

Toyota Motor Corporation

François Thibault

Maître de Chai, Creator & Brand Ambassador

Grey Goose

Mikaila Ulmer

Founder & CEO

Me & the Bees

Mauricio Vergara

North American CMO

Bacardi

Deborah Wahl

Former CMO

McDonald’s

Alan Webber

Cofounder

Fast Company



WELCOME TO THE LEGACY LAB

PLAY INTRO

TheLegacyLab

Defining your brand’s legacy.Defending your brand’s future.

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Insights

Discovering how brands can build a lasting legacy in the Age of Now—an ever-expanding body of knowledge to give brands old and new the tools to craft their legacy.

Interviews

Documenting the wisdom of brand leaders who navigate the challenges of modern legacy building and inspire others to do the same.

LEGACY IN THE MAKING

Fast Company
Part Two

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LEGACY IN THE MAKING

Fast Company
Part One

EXPLORE

LEGACY IN THE MAKING

Two Bit Circus

EXPLORE

LEGACY IN THE MAKING

NYX Cosmetics

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Honors

Recognizing the accomplishments of those remarkable leaders who are building modern legacy brands, and their influence in the world.


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CELEBRATING THE LEGACY MAKERS

About The Legacy Lab Honors

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Community

Introducing the remarkable leaders who are utilizing their personal ambitions to create and sustain their modern legacy brands.


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INTRODUCING OUR CONTRIBUTORS

About the Legacy Builders

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Thank you!

The Legacy Lab will be in contact with you shortly.
Please direct any further questions or concerns to info@thelegacylab.com

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